Sunday, August 16, 2009

What I'd love to see from Apple at their September press event

Theme: "Let's take it up a notch"
  • New iPod touches, with cameras, announced. 16GB, 32GB, and 64GB models, priced $199, $299, and $399.
  • iPod nano with camera announced. 8GB or 16GB model only (not sure which one, but not both). $149.
  • iPod shuffle remains, drops to $49.
  • iPod classic discontinued.
Leads to...

The new "iPod tablet" (maybe it has a different name):
  • 8, 9, or 10 inch iPod touch-like device.
  • Unibody enclosure design.
  • SSD hard drive.
  • HDMI and DisplayPort out (in addition to headphone / audio out).
  • 802.11N WiFi.
  • Bluetooth.
Runs a new variant of OS X that is essentially a merger of Snow Leopard and iPhone OS technologies- a system for a new class of device. Supports running most iPhone apps and a new category of apps designed specifically for the tablet platform, based on extended versions of the iPhone app frameworks.

Designed to provide the best portable media experiences available, including native apps from content providers like Amazon and Netflix.

Designed to integrate with home stereos and widescreen TVs with included audio/video out ports, as well as over a WiFi network with Apple TVs and potentially other unannounced Apple-centric network appliances (in the spirit of AirPort Express and Time Capsule, etc.).

Does not support running Mac OS X apps.

Includes a sophisticated remote desktop app (perhaps marketed as "Back to My Mac" or "My Macs") that enables the device to connect to another Mac and seamlessly view its screen and control it from the tablet device. This would possibly be integrated with new functionality in Snow Leopard.

Includes support for Bluetooth keyboards and potentially mice (including cursor support for when a mouse is connected).

Includes advanced graphics hardware and an improved API for developing games, to be sold through the App Store (along with other apps for the new platform).

Includes seamless Internet tethering capabilities with iPhones (depending on service provider support), as well as support for regular Internet through WiFi.

Includes a native Google Voice app, developed in partnership between Apple and Google.

No network provider restrictions on apps (unlike iPhone App Store).

$499 for 64GB model.
$699 for 128GB model.

Snow Leopard announced and available for sale immediately.

And before everyone goes, Apple ties it all into their Mac business for a few minutes.

Slides focus on incredible speed and battery life performance improvements on Snow Leopard systems.

"Snow Leopard is what made the new iPod tablet possible."

Videos from Mac partners demonstrating new categories of apps available on the Snow Leopard platform.

The entire new Apple platform is reviewed.

The iPhone and iPod touch, clearly the best mobile platform.
The new iPod tablet platform- we've taken it up a notch. The best media, the best games.
The Mac with Snow Leopard. "The world's most advanced operating system. Finely tuned."

And while we're on Macs (we're beyond the scope of just the September announcement by now):

MacBook (white) model drops to $899.

MacBook Air low-end model drops to $1199. High-end MacBook Air goes to 4GB of RAM, 256 GB SSD hard drive. $1499.

One more Snow Leopard / iPod tablet thought:

For Macs running Snow Leopard, iPod tablets will be able to seamlessly connect to the computer and serve as a secondary display and/or touch input device.

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