Apple's WWDC event

1.5 hours to go to Steve Jobs' keynote at the 2008 WWDC (Worldwide Developer Conference).

I expect big things today.

The excitement and anticipation for events like this is very similar to sitting down in a theater for a long awaited movie. Being an Apple fan is fun in the way it's fun to be a fan of a director or writer. I can't think of any other company who's mastered the audience/fan relationship with its customers like Apple has- not even close.