Monday, January 14, 2008

Macworld 2008 predictions

Here goes:

Steve Jobs walks onstage to his biggest and loudest standing ovation ever.

<> Begins with talk about the iPhone, how successful it's been, how expectations have been blown away, etc. "What a year it's been."
<> Segues into talking about a software update for the iPhone, which includes a variety of new features (particularly wireless iTunes syncing via WiFi or Bluetooth)- "this is part of what's cool about the iPhone, we can continue to innovate through software after it's been released."
<> "And speaking of software for the iPhone..." SDK for iPhone and announcement/demo of certain third party apps
<> "Our partnership with Starbucks has been going great..." introduction of new Starbucks retail functionality and (possibly) new retail partnerships
<> Announcement of new iPhone model, starting today, with 16GB (possibly 32GB) of memory but otherwise similar to current model (maybe one or two small changes)- same price as current model, $399 (maybe $499 for the 32GB model if it's offered in tandem to the 16GB model)
<> "So that's the new iPhone, available today. But- it looks kind of like the old iPhone, doesn't it? Well, we've got something new that we're about to show the FCC, and I wanted to give you a look at it first." Announcement of next generation iPhone, 3G network support, thinner, dramatic new features- coming in June.
<> "Pretty cool, right? Well, we want to make it really easy for all of our existing iPhone users to move up to the new models." Announcement of iPhone trade-up program (recycling program at Apple for some type of rebate- maybe $50)- AND, announcement of program that allows someone to give their old iPhone to a friend and let their friend register that phone with AT&T as a new user.
<> "Let's talk about iTunes." He talks about iTunes. "Great on Macs (which we'll get to in a bit). Great on iPhone. And pretty darn good on your widescreen TV. Well, let's make it great on your widescreen TV." Announces HD content (movies/TV) in iTunes, as well as movie rentals AND a new Apple TV with HD support and the ability to use the iPhone as a remote control.
<> "Okay. Last year we spent the whole keynote talking about the iPhone. Not this year. Next up, we've got some really great stuff to talk about for the Mac."
<> Announces MacBook Thin, 12" version of the MacBook Pro, dramatically thinner.
<> Announces some sort of ubiquitous broadband wireless for all MacBook and MacBook Pro laptops (either 3G via AT&T or some sort of WiMAX)- it's called "Air"
<> "One more thing..." MacBook Touch- a palm-top, tablet sized version of the iPhone, super media experience, runs all of the iPhone/iPod Touch apps, includes "Air", WiFi, Bluetooth, and can dial into other Macs to access their desktops via Back to My Mac.

So that would be my best-case scenario. Reality will almost certainly be about a third as exciting, with at least one element that is completely unanticipated.

Here we go!

1 Comments:

At 11:09 AM, Anonymous Keith said...

You sound right on target up to MacBook Thin. We'll find out shortly.

 

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