The new Mac ads

I like Apple's new Mac ads, for the most part. They're simple, clever, and fun.  My favorite is Network.

I think the Viruses ad is a big mistake, however. John Siracusa sums up my feelings very nicely.

The Mac's security benefits over Windows are very real and are a key part of my "why Macs are better" spiel. However, the key reason why Macs have traditionally been more secure is that they have been a far lower priority target for people with malicious intent. Case in point.

As Macs become more well-known, their attractiveness to those with malevolent intent grows. Apple needs to increase its security zeal proportionally, and to me, a key part of doing that is to avoid bringing undue attention to their current relative security.

With security, cockiness can be hubris.