Announcing 2005's Marketing Song of the Year

Coldplay's Square One, from their new album X & Y.

This is a great song for sure, but beyond that, it's got all of the characteristics needed to propel it into the marketing saturation zone. By this time next year, I predict we'll all be really sick of hearing this song on TV commercials, in-theater advertising, and during big corporate speeches. (Assuming Coldplay licenses it for such, of course.)

It's got:

a great intro that will work really well with grand, time-lapse nature shots (sun rising, stars racing across the sky, clouds...);

a killer cascading four note guitar riff (inspired by Clocks' three note cascade for sure) that will work for slow motion shots of mothers holding babies slowly turning toward the camera, sooty firefighters, a new medical innovation making life better for the elderly;

PERFECT lyrics, including:

"You're in control is there anywhere you wanna go?
You're in control is there anything you wanna know?
The future's for discovering
The space in which we travel in"
...
From the first line of the first page
To the end of the last day
You were looking
From the start in your own way
You just want somebody listening to what you say
It doesn't matter who you are
It doesn't matter who you are"

So get ready to chisel another song onto the Mt. Rushmore of marketing-friendly music. Clocks, Battle Without Honor or Humanity (the Kill Bill song), and Vertigo: scootch over.