How Apple "gets" it

Here's a great article about the naming and marketing of Apple's OS features and related products. The author does a great job of explaining what it is about Apple's products and software that makes them fun to use. Contrast Apple's "iPhoto" digital image software with Microsoft's equivelant "Scanner and Camera Wizard," and the point is made: Microsoft seems to work really hard to make their products sound boring, unsexy, unapproachable, and made-for-techies.