Persuasian

I read Robert Scoble's blog every day. He seems like an interesting guy- a computer geek who now works for Microsoft and is evangelizing the hell out of Longhorn, which means in many ways he's like the devil's press secretary.

But, he's got a great entry about persuasion, which talks about a lof of stuff that I believe in strongly but have never taken the time to express in writing. Highly recommended.