It’s difficult to summarize the above, but I just came across the following unpublished post I wrote on my company’s blog a few months ago, and I think it addresses the above pretty well in this context.
If you’re reading this, thanks.
Here’s the post:
About a year ago, my friend Paul and I had an idea and named it Techromatic.
Techromatic is many things and always unfolding.
Its purpose was to unite two geeks in a strategic partnership that would in turn generate value that could be provided to people who would pay us for it. Because at the time, with both of our wives about to deliver our first children (twins for Jeff)… and with the economy in the midst of a radical transformation… and with barriers to connecting falling all around us… and with the subconscious observation that the world was being remade around us and we wanted in on the process…
At the time, we believed that some combination of our obsession with technology and honest desire to make the world a better place could be harnessed to create a shitload of money for our families. Talk about a virtuous circle.
So here we are, roughly one year in.
“Roughly” is the perfect word for it, the more I think about it. Nothing has happened quite the way I thought it would. And in the process of realizing that, I am realizing that I am (roughly) living out my dream.
So.
Where does that leave us?
Techromatic is evolving into the expression of a vision for information flow that I deeply believe has the power to unite whoever wants to be united.
Think about the following terms: computer, PC, software, operating system, memory, RAM, CPU, instruction, operation, access, error, user.
One of those terms is not like the others.
The 1970s, ’80s, ’90s, and ’00s were a period of blistering innovation in the field of computer science. The very concepts of “software” and “hardware” lead to the novel concept of “virtualization”, which in turn lead to the idea that we could redefine our most basic building blocks to comprise entire systems instead of single parts.
Atoms made of universes.
The biggest revelation, of course, will come with the full effect of uniting all of these newly evolved atoms into symbiosis. The Internet and social networking give us clues as to how this will happen.
But I’m getting ahead of myself.
On a practical level, one way to look at this is to realize that so much of what sucked about “computing” in the past just doesn’t need to suck anymore.
So many of the terms, tools, and ideas that jumpstarted this process and yet alienated the human part of all of us have themselves evolved into new things.
Our job is to help you discover better tools to manage your information flow, and to help you master them.
When you encounter a knot on your path toward having a smoother relationship with the information in your life, we’re here to help.
From a business perspective, we’re looking for organizations that stand to benefit most from a fresh perspective on information and technology, and we want to partner with them, whether as clients, vendors, or simply links in the broader web of relationships that is the new world in which we live and do business.
I’m one year in and I want more Techromatic!